Software vs. office space 18:41 on Wednesday

Enterprise software, such as a web platform, should be analogous to renting and decorating a retail location, rather than investing in a plot of land and building a shiny office.

Building it should be fast, and rebuilding it from floor to ceiling not only optional, but considered necessary, to keep up with changing demands of customers and changing priorities of the organization.

Building a web site should not be like constructing an office building. It should not require perfect plans before starting, and it should not have a long usage life expectancy. Especially as unlike an office building, you cannot sell your website when you outgrow it or your needs change.

Investing in a web platform, even a large one, should be more like investing in marketing, than investing in and managing physical assets.

Does this analogy work? What do you think?

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