31
March
2010

On design thinking 22:27 on Wednesday

What if… design thinking just came by because there were a few smart designers, who noticed they could apply their smarts in areas that were not previously thought as being designed? So instead of designing posters, they designed meetings. Instead of designing UIs, they designed corporations. Or Iceland. Also, these same designers were remarkably good at selling ideas.

So, if that was true, it seems inevitable that smart people from other professional fields should (and will) follow.

I’m waiting for the future bestseller, “Engineering the corporation” to hit the no 1 spot on Amazon.com business books chart. The ├╝ber-engineers of our time tell how to apply the secrets of mechanical engineering to business, from human resources to the, by then, old-skool innovation lab. And strategy engineering? No respectable company should operate without that.

The “how to build hardware like software” discussion began already, so maybe the next high on the hype curve is not engineering, but building companies like software. Agile is there and everywhere already, but I’m sure the visionary work of programmers can be taken much further. And one year later, “The strategy algorithm” will take the top spot on Amazon.com. The (electronic) book will proclaim that UML modeling will be the next math, and will be taught to first graders alongside reading and writing. Organizations will abandon matrix and network models, and concentrate on reorganizing human resources in an object oriented fashion. Everyone will seek the one algorithm to rule them (or us) all.

But while these scenarios unfold, get the best out of design thinking, and enjoy it while it lasts.

Inspired by this article on the latest Intearctions magazine: Designing Interactions at Work: Applying Design to Discussions, Meetings and Relationships.

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