Social and Mobile Monday 22:40 on Monday
Tonight’s Mobile Monday Social and Mobile event was a slight disappointment, although not as much for it being a bad event than me having set expectations too high. The venue was packed and generally people seemed to be enthusiastic about the speakers.
Kaija Pöysti of Idean started off with an introduction to her upcoming book. Crowdsourcing and using web 2.0 at work (enterprise 2.0 anyone?) were the hot topics mentioned… Pardon my ignorance but I thought those cooled off quite a while ago?
Santtu Toivonen, also from Idean, continued with an unorganized and difficult to follow presentation on mobile crowdsourcing. Information drawn from a few websites combined with pseudo-research matrixes concluded that boredom defines the perfect time to hit people with crowdsourcing tasks on mobile. And they will be even more likely to participate if they get paid. Oh really.
Marc Davis of Yahoo! spoke about his (well, Yahoo!’s) efforts in creating ambient awareness. He mentioned the technologies Yahoo! is working on, including oneConnect (which unfortunately doesn’t seem to be available in Finland), Blueprint (interesting!), and the location aggregator Fire Eagle. Great “heal the world” delivery, great phrases to get You involved, but basically a marketing speech to drive adoption of the Yahoo platform.
An important find for myself was to notice how easy it is for us geeks to mistake infrastructure products for consumer products. For instance, Fire Eagle seems like a slightly disappointing product, but seen as potential infrastructure, it could work in great way to users’ advantage.