User Memories 16:12 on Thursday
If user experience is often used to refer to the immediate experiences of users — the encounters between users and products, the moments of engagement or communication — maybe we should have another name for the “total” user experience, the sum of experiences a user has of a product.
What about User Memories? This would refer to the things a user remembers about a product.
Personally I can relate to the analogy of the User Memories being a sum of User Experiences: If a product is not outright bad, does its thing, but feels slightly awkward every time I use it, I tend to think of it as a “bad product” (our digi-tv box comes to mind). The sum of small negatives makes up a large negative.
On the other hand, the User Memory of a product could be colored by a single more significant event: A hard disk video recorder might work great with a pleasant user interface, except that one time it suddenly erased all the shows recorded on it. A large negative experience outweighs the small positives, even when summed together.
How to design the User Memories — that is a challenge.
Somehow catalysed by the introduction to Markkinoinnin musta kirja, a Finnish book on much the same subjects as our own book.