By geeks, for geeks. With love. 21:23 on Tuesday

Open innovation zealots take note:

Open software often falls into this category: designed by geeks, for geeks. That’s why Linux, Apache, Perl, and many similar products have been so successful — at least as long as the audience remains a group of technology-obsessed users. Of course, these same products don’t stand a chance of growing their user base to include ordinary humans.

Jakob Nielsen: Bridging the Designer–User Gap

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