KLM and co-created innovations 20:32 on Wednesday
This is from an email I got from PICNIC:
KLM Royal Dutch Airlines, for example, harnessed PICNIC’07′s concentrated mind power at its Flight of the Future brainstorming sessions. At five such workshops, delegates tossed around ideas for the ideal 2012 airline experience. An artist captured their suggestions in sketches; these included on-board gambling, customer-generated online travel guides, and connecting like-minded passengers using digital profiles.
What great ideas and fresh innovation! Can’t wait ’til it’s 2012! Let’s see:
- In 2004 Ryanair looked into the possibility of offering free flights funded by on-board gambling (USA Today).
- One could say services like TripUp, Tripadvisor or IgoUgo are customer-generated online travel guides. IgoUgo launched in 2000. But even more I am waiting to see what the guys at Dopplr are able to do with their city-specific tips shared by users.
- Digital profiles… umm, I guess you are talking about building a community? Yes, you can try to build a community. In fact many have tried. And almost as many have failed. Maybe in 2012 it will be easier, but I doubt that.
So, KLM. Customer co-creation is a great concept. Just make sure you benchmark the creations before getting too excited.