/personal

The first time I read the news about Nokia’s internet services brand Ovi, I had this strange feeling of deja vu.

And yesterday, while sipping a coffee at Tablo it hit me. On the table they had the latest Ovi magazine.

Obviously the logo is not the same, but with the rounded forms it’s similar enough for my head to get them mixed. I have no doubt Nokia’s Ovi brand will run over the Ovi magazine in the coming months, though…

And finally, there’s another magazine in Helsinki called The Ovi. As you can see, they are not competing in the logo race: