The pain and pleasure of user experience 17:12 on Monday

From Way To Grow blog:

  • The consumer evaluates a product and places a pleasure value on it.
  • Then the consumer evaluates the price and places a pain value on it.

That’s related to the idea I had with my original UX diagram: making a decision about a product or service requires complex and sometimes unconscious balancing of the pain and pleasure involved. Price is one factor, but only one among a multitude of other points that make up the experience the user (current or to-be user) has about a product.

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