The pain and pleasure of user experience 17:12 on Monday
From Way To Grow blog:
- The consumer evaluates a product and places a pleasure value on it.
- Then the consumer evaluates the price and places a pain value on it.
That’s related to the idea I had with my original UX diagram: making a decision about a product or service requires complex and sometimes unconscious balancing of the pain and pleasure involved. Price is one factor, but only one among a multitude of other points that make up the experience the user (current or to-be user) has about a product.