Web 2.0 will make us all into middlemen 22:23 on Sunday
The web 2.0 promise is that it will make us all into producers, agents, salesmen, support people, etc. We can and will be fulfilling all kinds of middleman and sub-contractor roles for companies.
- Some we will be doing on purpose, and
- some we will be doing accidentally, ie. we will be indirectly supplying companies with useful data.
Still the question of incentives remain, and for me it is especially interesting in the second scenario of indirect use. Let’s say a travel agency utilizes Flickr by linking to destination photos by tag. For us who supply the photos, our personal incentive of sharing pictures with friends will have been fulfilled already. But what happens when we realize our content is helping someone, in this case the travel agency, to make money? In this case a payment of use is not an incentive, but a royalty.
A hat tip of inspiration to Steve Rubel.