Hotel reviews and how to reward contributors 23:03 on Thursday
Continuing on the problem of incentives and user contributors, let’s take a hotel booking site, such as my favourite Yeego, as demonstration. The user contribution there are the extensive hotel reviews written by hotel guests. After returning from a trip you get a kind email asking you to write a review, so all reviews are from guests who booked through Yeego.
Here’s one idea how to select which contributors should be rewarded:
Let all site visitors rate on the helpfulness of the hotel reviews. In addition to (or instead of) letting guests review a hotel they’ve been to, ask those people to rate one or two reviews of the hotel as being accurate or not. These “one or two” could be selected among the reviews rated highest by all site visitors.
When a review has been confirmed by guests as being an accurate representation of the hotel, the reviewer would be rewarded. They could get extra Yeego points, making it cheaper for them to travel again using Yeego.