28
February
2007

Don’t entice me and not deliver 21:07 on Wednesday

Italy has poured 45 million on IBM to build a tourism portal for Italy.

At first sight I’m reminded how much I hate it when there are pretty promotional photos and you’re given no freekin idea where those beautiful places are. I mean, how hard is it to include a caption that says where that cliff with an intriguing red house on it is?

Also on “this and similar things” hate list:

  • Restaurant menus with images of food that’s not on the list
  • Cheap car rental ads with magnificent views of nature and sporty cars — only that the view is not even from the country advertised for and the car is not available, certainly not for a cheap price.
  • And yes, travel catalogs with images of secluded beaches and prestigious small luxury hotels which are very far from the reality of a trip booked from a catalog.

If you set expectations you better meet expectations.

One Response to “Don’t entice me and not deliver”

    Comments:

  1. Taneli Says:

    First bullet point reminds me of the Kenyan Menu Problem (as we called it at the time): the items on a typical Kenyan restaurant’s menu were in large part not available. There was a completely comprehensible explanation behind this, which was that the menu is not a device for customers to choose what to eat. Instead the chef/owner proclaims there how ambitious (s)he is: “I wish I had the ingredients for and the skill to prepare this and this and that … “

    Scattered around the menu there was often images of all kinds of meals, including those that actually were available.

    That said, I ate a great deal of funny meals (including zebra steaks, matumbo (whatever they are, lit. stomaches) and ubiquitous ugali) with no problems whatsoever.

    Oh yeah, regarding immagini descrittive dell’Italia: the filenames seem to give you hint, but then it will be detective work trying to map that to a real place (too much work, I didn’t bother to see if you actually can do that). I also couldn’t find how to give them feedback. I’ve always thought that it’d be stereotypically Italian to get the details like this right and then get the big picture all messed up. If others think this way too, then the website does not represent Italy too well.