Collaborative searching 12:34 on Thursday

From Seth Godin:

Google watches what I search. It watches what other people like me search. Every day, it shows me things I ought to be searching for that I’m not. And it introduces me to people who are searching for what I’m searching for.

What if google added a “join search team on this topic” button? Maybe you could jump rivers, changing from one collaborative search group to another if you noticed your current group was steering away from what you needed? Or forming sub-groups.

Could be useful for solving harder (re)search tasks.

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