Emotional design 22:37 on Friday

We’ve had this idea with a couple of friends that the US war on terror is the most successful product of emotional design in existence.

But it’s not. It’s marketing. Some people like to lie to themselves that the aim of marketing is to inform. The aim of marketing is to make believe, tell stories, conjure up emotions, that in turn make us feel a connection with the product. The war on terror is a product, marketed by highly effective — and yes, emotional — marketing.

Emotional design, user experience, web 2.0, all words that could have a meaning. But if we start watering them down by extending the semantic umbrella and drawing in everything that involves emotions, users, experience, or web, we suddenly end up with empty words. And maybe a bubble filled with hot hype.

So, leaving marketing out, what is emotional design?

[tags]emotional design, marketing[/tags]

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