Book 2.0 16:05 on Wednesday
During my holiday I read through Naked Conversations, the book about business blogging. If I had to summarize the book in one word, it would be: boring. Cheap and repetitive arguments in an overly enthusiastic package.
Well, now I have a chance to try and do better. Sami Salmenkivi from Future Marketing (a research project of Helsinki School of Economics) asked me to co-author a book with him. The book will cover the highly original subjects of social media, communities, emerging technologies, blogs, marketing, and whatever Stuff 2.0 we can fit in.
So why another Book 2.0? Because this one will be in Finnish, and the social web is an area largely untapped in domestic business. Our goal is to explain these wonderful and geeky things in a way that would be understandable and interesting for (business) people who have other reasons to live but to see an AJAX alpha fade on their mobile phone screens.
Besides, taking that the cost of doing business here in Finland is around the same as it is in US or UK, but our language is only spoken by five million people, it could be an interesting look into the downwards scalability of 2.0 ideas.
And yes, there will be a blog for the book. I’ll post the address when we get the first post up.
Image of the Grass Book from SXC.
[tags]book, social media, finland, Naked Conversations[/tags]