20
July
2006

Sticky Wisdom 23:24 on Thursday

Sticky Wisdom cover

Sticky Wisdom (buy at Amazon.com or Amazon.co.uk) is a book about creativity and innovation. After the first few pages these pieces of wisdom have stuck with me:

Most people in business accept that innovation and creativity is ‘important’, but it’s rarely classified as ‘urgent’.

…there isn’t a ‘right time’ [for creativity].

The writers separate creativity by defining innovation as an useful product of creative acts:

Creativity is behaviour, innovation is a process.

And the most creative people set time aside for creating, being creative, they say. The pros can schedule creativity.

Food for thought.

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