John Lennon, the marketeer 01:34 on Monday
Yesterday I read about Sir George Martin, the Beatles producer in Behind the Glass, a great book on legendary top producers. Today I switched on TV while having lunch, and there’s an old Beatles documentary on, with Sir George Martin explaining the exact same things I just read the day before. Very deja vu.
Anyway, returning to marketing, branding and such, in the documentary John Lennon replies to an interviewer questioning his and Yoko Ono’s bed-in for peace by saying:
We live in a time of gimmicks and commercialization.
And instantly I start thinking Attention Economy (which of course should not be about gimmicks). Maybe Lennon was a marketing genius thirty years ahead of his time, using unproven guerilla tactics and other “gimmicks” to spread his word, the word in his case being “peace”. I wonder what he could have accomplished with the help of the internet.
There was also a funny scene with Lennon confronting a NY Times reporter, where he tries to explain how his gimmicks were “advertisements for peace” and she insists that’s not the way to get noticed. I guess she was wrong, as his “advertisements” are still on seen and heard all around the world.
And no Beatles documentary nor a blog post about it would be complete without the timeless Lennon quote:
Life is what happens to you while you’re making other plans.
…and one of the best pop songs ever written, Imagine.
[tags]attention economy, beatles, john lennon, peace, george martin[/tags]