Word of mouth marketing 21:16 on Saturday

Having thought a lot about how to best spread the word about Softys, I’m happy to see somebody is actually taking word of mouth marketing tactics seriously. Who’s my 1%?

2 Responses to “Word of mouth marketing”


  1. Fraser Says:

    It may take some time to find your 1% – but when you do make sure you do everything in your power to spoil them.

    If you do, they’ll pay you back in spades.

  2. Niko Says:

    James Cherkoff and Johnnie Moore were talking about the co-creation and the 1 Per Cent users yesterday at Reboot. All about concentrating on the people who are actively involved with the brand or product.