I’m so with this Lefsetz writing it brings tears to my eyes (well, almost):
The gatekeeper used to be the radio station. And MTV. Now the gatekeeper is the public. The key isn’t trying to get a middleman to say yes, but to get the FINAL CONSUMER to say yes. And this is rough. Because THIS depends on QUALITY! The SOFTEST of sales techniques. The only people selling hard today are those who desire short term results, who are going to be out of the business in a few years, like those running major labels.