Starting the conversation 11:37 on Sunday

In the familiar Cluetrain “markets are conversations” vibe, in this short video interview with Hugh McLeod he talks about participating in the conversation to rise the quality of the conversation.

Now I’m thinking, what if no conversation exists? For a new art project (like my Softys), for example. Or a new company. How is it different for a company to start blogging and enter an existing conversation or start blogging and create the conversation?

And how do you create the conversation for a product whose audience is not online? (I know that’s as much true as saying “everyone is online”.) If you’re in the domestic market of a country like Finland (less than 6 million inhabitants), the people you can converse with end up being those who:

  • are interested in you
  • are interested in poking the net
  • speak your language

Outside tech industries, this might amount to a really, really small crowd. (I’m slightly referring to a question made by Hugh on why all blogging success stories come from techies.)

2 Responses to “Starting the conversation”


  1. Lloyd Says:

    Well, Niko, you just started one. You linked to my blog and I saw the link on technorati. Now, I’ve heard your music and seen your animation. I’m not a great one for chill-out music I tend to be chilled-out enough thank you but I’m sitting here in the UK listening to it nonetheless, and I’ll file you away (literally and metaphorically) as someone cool in Finland who does animation and music and is interested in conversations. Who knows what will come of it? That’s not the reason we start a conversation in my opinion, we do it just for the sheer joy of connecting with other human beings.

    So I wouldn’t worry too much about other people’s conversations – those for whom it’s hard to start or maintain a conversation. You don’t do that at a party do you? (unless I guess, you’re the host and you feel like jollying things along) you just get up and start talking to people who spark some interest in you. People who aren’t online have their own way of having conversations. People who don’t speak your language are very fortunate that you’ve made the effort to learn ours.

    Hey, this chill-out vibe is growing on me.

    See you around!

  2. Niko Says:

    Thanks for joining the conversation! ;)

    It might have not been obvious in the original post, but I intended to talk more about business blogging and conversations between businesses and customers (or other interest groups) than conversations per se. Conversations are joyful, but I think it would be very difficult to sell the idea of blogging or the “markets are conversations” meme to a company just by referring to the joy of connecting with others. As always, I could be wrong.

    I guess my point here is that of questioning if blogging is for everyone or not. And more specifically, questioning if there could be companies that don’t get a reasonable “ROI” for the time and effort invested in blogging. All this is a somewhat opposing view on what I wrote earlier, but I like questioning myself as much as I like questioning others. ;)