Starting the conversation 11:37 on Sunday
In the familiar Cluetrain “markets are conversations” vibe, in this short video interview with Hugh McLeod he talks about participating in the conversation to rise the quality of the conversation.
Now I’m thinking, what if no conversation exists? For a new art project (like my Softys), for example. Or a new company. How is it different for a company to start blogging and enter an existing conversation or start blogging and create the conversation?
And how do you create the conversation for a product whose audience is not online? (I know that’s as much true as saying “everyone is online”.) If you’re in the domestic market of a country like Finland (less than 6 million inhabitants), the people you can converse with end up being those who:
- are interested in you
- are interested in poking the net
- speak your language
Outside tech industries, this might amount to a really, really small crowd. (I’m slightly referring to a question made by Hugh on why all blogging success stories come from techies.)