Blogs promote bad linking 00:13 on Thursday
I haven’t been much to reading blogs, but nowadays you can’t really get away from them. Having read a few, I’ve noticed a bad habit that seems to have spread all over the blog-sphere: people write poor links.
Among the most important elements on a web page, if not the single most important, are links. People scan read on the net, and they mainly scan for links, headings, and lists. In blogs links are like this.
This as the link word gives absolutely no hint whatsoever as to where it is taking the reader. Headings and links need to convey as much meaning as possible, in as few words as possible. If you can write the words in order of importance all the better.