Software vs. office space 18:41 on Wednesday

Enterprise software, such as a web platform, should be analogous to renting and decorating a retail location, rather than investing in a plot of land and building a shiny office.

Building it should be fast, and rebuilding it from floor to ceiling not only optional, but considered necessary, to keep up with changing demands of customers and changing priorities of the organization.

Building a web site should not be like constructing an office building. It should not require perfect plans before starting, and it should not have a long usage life expectancy. Especially as unlike an office building, you cannot sell your website when you outgrow it or your needs change.

Investing in a web platform, even a large one, should be more like investing in marketing, than investing in and managing physical assets.

Does this analogy work? What do you think?


Opportunity in services for healthy eating 10:13 on Thursday

Healthy eating is an interesting area for digital services. There’s little variety in concepts: most services seem to center around tracking what you eat, and sharing recipes, more or less tailored for your situation.

The barrier of entry is relatively high, considering you have to provide a catalog of recipes, and not any recipes, but healthy recipes. Many services even provide menus created by nutritionists.

There’s seems to be potential that could be untapped by innovation or improvement. By innovating a clearly different concept that addresses the same needs, or by focusing design efforts to improve user conversion and retention.

This was sparked by a link I came across yesterday. Sadly the service has been discontinued: